FALKEN: New App and Virtual-Reality Adventures

Falken is offering its customers and fans a virtual reality experience direct from the Nürburgring. Viewers will have the chance to get a 360-degree perspective from inside the Falken Porsche as they're taken for a virtual spin around the legendary Nürburgring circuit. They'll experience the track's world-famous corners and the Porsche's breath-taking manoeuvers from the perspective of a co-driver, as well as a pit-stop and tyre change. The virtual reality video is just one of the functions offered to users by the new FALKEN App. The video can be viewed using head-mounted displays (HMD) and other options. The FALKEN App also provides a host of interesting and useful information, including a FALKEN dealer search and the FALKEN brand video. “The app demonstrates Falken's position on the pulse of technology", says Stephan Cimbal, Head of Marketing at Falken Tyre Europe GmbH, about the launch of the new feature. “We will continue advancing and expanding the app as a fun and exciting media channel that also supplies users with helpful information. Falken gave first opportunities to try the new app and virtual reality experience at tyre exhibition Reifen in Essen and at the Nürburgring 24-hour race, with visitors experiencing the virtual reality film using Oculus Rift glasses." The idea and project coordination were completed in partnership with the communication agency akzio! akzio! CEO Karsten Bentlage says, “Virtual reality will take on increasing significance in the future. We design individual solutions for our customers to create emotional brand experiences. Falken spotted the potential of the idea, and can now use the FALKEN VR App as a highly innovative interactive way of bringing its customers closer to its products.“ The app is available free of charge from the Android or iOS Stores for ANDROID 5.0 or higher and iOS from 8.0. For maximum enjoyment, a smartphone display with minimum size of 4.7" is recommended. IOS: http://apple.co/28ML44D Android: http://bit.ly/28IhbDi