FALKEN continues its successful dealer promotion campaign in 2017 

As the time for changing over to summer tyres arrives, tyre brand FALKEN will once again support its dealers in Germany and Austria by relaunching its promotional campaign, “FALKEN sagt Tanke" (“FALKEN Says Tanks!"). From 1 April to 31 May 2017, customers buying a set of FALKEN summer tyres in size 16" upwards from the AZENIS FK510, AZENIS FK510 SUV, AZENIS FK453, AZENIS FK453 CC, AZENIS FK453 RUNFLAT, ZIEX ZE914 ECORUN or ZIEX ZE914 ECORUN RUNFLAT ranges will receive an Aral or BP voucher that can be used in Germany and Austria respectively for shopping or refuelling. In addition, prize draws will be held throughout the same period for Mydays vouchers, each to a value of EUR 100. Gift specialists Mydays offer unusual, unique ideas for action and lifestyle experiences involving racing cars, all-terrain vehicles and special vehicles, as well as water and air sports. Display material, posters and flyers will be used to advertise the campaign in tyre dealerships; in addition, the campaign will be promoted on high-reach TV channels including Pro 7, SAT.1, kabeleins and sport1 as well as in online advertising on various sites appealing to our target groups. Falken's European social media channels will also be integrated into the campaign. This year the campaign will take in Belgium, Bulgaria, Luxembourg, Poland and Slovenia in addition to Germany and Austria. “We will continue to support our dealers in a variety of European markets with this on-trade promotion. This year we are particularly happy to present Mydays as our new campaign partner. Mydays is enhancing the campaign's emotional impact by providing experiences that are a great fit for the Falken brand, delivering extra impetus and inspiration", explains Stephan Cimbal, Head of Marketing at Falken Tyre Europe. For more information about the campaign, visit our microsite at www.tankgutschein.falkenreifen.de and check FALKEN's Facebook page, where information will be posted at the start of the campaign period.